Coffee Storage Myths; Freeze Your Fresh Roasted Coffee & Other Popular Misconceptions

So you are finally fed up with that bland black liquid, you once called coffee, brewed from the finest can of generic supermarket grinds. You are financially outraged at the price of a single cup of designer coffee shop coffee. It’s now time to take matters into your own hands!

So you invest in the latest technologically advanced coffee maker, including your very own coffee bean grinder. Even the engineers at NASA would envy the bells and whistles on this baby. You splurge on several pounds of the finest fresh roasted Arabica bean coffee the world has to offer.

You pop open the vacuum-sealed bag and release that incredible fresh roasted coffee aroma. Your eyes widen at the site of all those shiny brown beans as you begin to grind your first pound of gourmet coffee. You feel like a mad scientist as you adjust every bell and whistle on your space age coffee maker and you revel in this accomplishment as you finish your first cup of home brewed gourmet coffee. No more long lines and outrageous prices at the neighborhood café for you!

Now it’s time to store all those pounds of unopened packages of fresh roasted coffee beans and the unused portion of the black gold you have just ground. Then you remember what your mother told you; “Freeze the unopened beans & Refrigerate the freshly ground coffee”.

At this point, it would be best if you just returned to the supermarket and purchase a stock of those generic grinds you had grown to loathe. Having the best coffee beans available and using the most advanced coffee brewing equipment will do little to provide you with the best cup of coffee you desire if the beans are not treated correctly.

Looking at the facts, we learn that the natural enemies of fresh roasted coffee are light, heat and moisture. Storing your coffee away from them will keep it fresher longer. Therefore, an airtight container stored in a cool, dry, dark place is the best environment for your coffee.

But why not the freezer, It’s cool & dark?
This does make sense, but if it be the case, then why do we not find our supermarket coffee in the frozen food section?

Here’s why!

  • Coffee is Porous. It is exactly this feature that allows us to use oils and syrups to flavor coffee beans for those who enjoy gourmet flavored coffees. For this same reason, coffee can also absorb flavors and moisture from your freezer. The absorbed moisture will deteriorate the natural goodness of your coffee and your expensive gourmet coffee beans will taste like your freezer.
  • The coffee roasting process causes the beans to release their oils and essences in order to give the coffee its distinct flavor. This is the reason why your beans are shiny. These oils are more prominent on dark-roasted coffee and espresso beans and the reason why these coffees are so distinct in flavor. The process of freezing will break down these oils and destroy the natural coffee flavor. So unless you don’t mind frozen fish flavored coffee, you should avoid using the freezer to store your gourmet coffee beans at all costs.

There are some exceptions to freezer storing your coffee, but you should proceed with caution! Fresh roasted coffee will remain fresh for approximately 2 weeks. If you have more than you can use in this 2 week period you can, and I shutter to say, freeze your coffee but you should follow these steps:

  • Apply the Freeze Once Rule. What this means is that once you take the beans out of the freezer, they should never go back in. The constant changes in temperature will wreak havoc on your coffee. The frozen moisture on your coffee will melt and be absorbed into the bean, destroying the coffee oils and allowing absorption of unwanted flavors. When you put it back into the freezer, you are repeating the process and destroying your expensive gourmet coffee
  • Keep moisture out! Remember, moisture is coffee’s natural enemy. If you have a five-pound bag of coffee to store, divide it up into weekly portions. Wrap those portions up using sealable freezer bags and plastic wrap. If possible, suck out the excess air from the freezer bag using a straw or a vacuum sealer. Remove the weekly portion when you need it, and store it in an air-tight container in a dry place like your pantry. And remember, Do not put it back into the freezer!

So when is it best Refrigerate Coffee?
Simply put, Never ever, unless you are conducting a science experiment on how long it takes to ruin perfectly good coffee. The fridge is one of the absolute worst places to put coffee. The reasons why not to freeze fresh roasted coffee also apply here.

Other Popular Coffee Myths Exposed.

  • Grind all beans before storing Absolutely wrong!. Grinding the coffee breaks up the beans and their oils, exposes the beans to air, and makes the coffee go stale a lot faster, no matter how you store it. This especially holds true for flavored coffees! For the best tasting coffee, you should buy your beans whole and store them in a sealed container in a dark place. Grind right before serving!
  • Vacuum-sealed packaging equals fresh coffee. Again, absolutely wrong. The coffee roasting process causes the coffee beans to release a gas by-product, specifically carbon dioxide. This gas release process continues for several days after roasting. In order to be vacuum sealed, the coffee has to first release all its CO² or it will burst the bag, which means that it must sit around for several days before it can be packaged and shipped. This sitting around begins to rob the coffee of its freshness. Vacuum sealing is best for pre-ground coffee, which we already know is not going to taste as good as fresh-ground coffee. The best method for packaging and shipping is in valve-sealed bags. The valve allows the carbon dioxide gasses and moisture to escape but doesn’t allow oxygen or moisture in. Therefore, the fresh roasted coffee beans can be packaged and shipped immediately after roasting, ensuring the coffee’s freshness and taste.

A quick review for storing your gourmet coffee

  • Buy fresh roasted, whole bean coffee directly from a coffee roaster if possible
  • Look for valve-sealed bags, not vacuum-sealed
  • Store your coffee beans in a sealed container in a dark place
  • Grind your beans just before brewing
  • Enjoy!

Choosing a Personal Fitness and Nutrition

A personal fitness and nutrition trainer can help you enter a race where there’s no engraved cup or money award at the finish line. Unlike the Thoroughbreds racing at the local park, you will be running for your very life instead. Fitness and nutrition are the keys to a quality long life.

Racing for Fitness

Almost 60% of people in the United States are overweight or obese. The consequences of having too much fat on your body can be severe. Obesity is a major cause of many serious illnesses including Type 2 diabetes, coronary heart disease, high blood pressure and even certain forms of cancer.Continue reading: Choosing a Personal Fitness and Nutrition

An Insight Into Different Types of Coffee Makers

Here I will help you explore some of the most common coffee maker types, as well as some coffee makers that are truly for the coffee crazy. I have tried to cover some of the benefits of using different coffee brewers depending on your personal needs.

If you lead a busy life and your always on the go a single cup maker maybe just the answer to keep up to your active lifestyle. There are one cup makers available that deliver a mug of hot brew that you make and take with you. Most brew quickly through the lid into a thermal mug and shuts off automatically when done.

A single cup maker is an ideal gift for commuters, college students, professionals always on the go, newlyweds or the single java drinker household. Benefits from a single cup coffee maker include a perfect cup of freshly brewed hot coffee in a flash. Excellent for the office or dorm, you can also make hot water for tea, hot chocolate or instant soups. The k-cup coffee system made by Keurig has it’s own formula for brewing a fresh single serving . It consists of a single portion of ground beans in a container with a filter built-in.

Thermal coffee makers are another option as we all strive to have our brew remain hot and fresh, most of the companies that produce thermal makers claim that you will have up to 4 hours of hot fresh coffee. I have a thermal maker and while it is true that the brew is still warm after a fashion I prefer to start over as I prefer to have fresh java, but my wife loves it.

If you are not as picky as I am then perhaps a thermal coffee maker is right for you. There are a wide variety of options as far as color and size, one of the benefits is the ability to bring and place the crafe at the dinning room table while you entertain your guests.

Space saver coffee makers are a great way to make your small kitchen bigger. Most manufactures make an under counter maker that can give you more space on your counter tops and it offers a great alternative to smaller makers like the single cup makers that we discussed earlier or 4 cup makers. Most all of them have a removable water reservoir that makes filling more efficient and prevents spills and cleaning the reservoir is much easier. You can still get your 10 or 12 cups that you require while keeping your kitchen less cluttered. Excellent for galley kitchens or apartment size kitchens and RV owners.

The French press , also known as a press pot, coffee press, coffee plunger or cafetière, is a brewing device popularized by the French. Its operation is simple and can produce a stronger pot of coffee than some other types of java makers. The press pot consists of a narrow cylindrical container usually made of glass or clear plastic, equipped with a lid and a “plunger” also made of metal or plastic, which fits tightly in the cylinder and which has a fine wire or nylon mesh acting as a filter which can be cleaned and reused.

The java is brewed by placing the coffee and water together, leaving to brew for a few minutes, then depressing the plunger to trap the grounds at the bottom of the container. Because the grounds remain in direct contact with the brewing water and the grounds are filtered from the water via a mesh instead of a paper filter, java brewed with the French press captures more of the brews flavor and essential oils, most of these are generally trapped in the paper or wire filters we use in the drip method of brewing. Because the used grounds remain in the drink after brewing, French pressed coffee should be served immediately so as to not become bitter. A typical 8-cup French press is considered expired after 20 – 25 minutes as there is no warmer plate as in many makers.

Beans for use in a French press should be of a consistent, coarse grind. The use of a hand coffee grinder or manual coffee grinder gives a more consistent grind than the whirling blade variety of electric grinders. The ground should be more coarse than that used for a drip coffee filter, as a finer grind will seep through the press filter and into the coffee. A French press is also more portable and self contained than other makers. And make a great solution for a travel maker in such cases as back packing or camping. Despite the name, the French press is not noticeably more popular in France than in other countries. In most French households, coffee is usually prepared by drip brewing, using an electric coffee maker and paper filters.

A vacuum maker brews coffee using two chambers where vapor pressure and vacuum produce brew which is clean, rich and smooth compared to other brewing methods. This type of maker is also known as vac pot , siphon or syphon coffee maker and was invented by Loeff of Berlin in the 1830s. These types of makers have been used for more than a century in many parts of the world.

The chamber material can be pyrex, metal or plastic, and the filter can either be a glass rod, or a screen from cloth, paper or nylon. The Napier Vacuum Machine, presented in 1840, was an early example of this technique. While vacuum makers are generally to complex for everyday use, they were prized for producing a clear brew and were quite popular until the middle of the twentieth century.

The idea of a vacuum coffee maker is to heat water in the lower vessel of the brewer until the expansion forces the water through a narrow tube into an upper vessel that contains the coffee grounds. When the lower vessel has more or less emptied itself and enough time has elapsed, the heat is removed and the resulting vacuum will draw the brewed beverage through a strainer back into the lower chamber from which it can be stored. The device must usually be taken apart to pour into a mug.

Helpful Prevent Sugar Rice grain clumping

MATERIALS stored food is more easily damaged. This is usually due to ignorance of the correct way to save it. Though there are little things that you are not thought of before can help endurance herbs longer.

The following safety tips that you may often neglect so that food does not last long.

Enter in freezer
Freezer is not just a place to store ice cream and ice cubes only. Freezer can also be a place where the food to make it more durable. If you want long-lasting vegetables, live cut and insert in sealed plastic and store in the freezer. Another thing that you can store in the freezer is butter, bread, flour, and also to eliminate the evil bacteria.

Put the baking soda in the refrigerator
Vegetables and fruits are kept in the refrigerator issuing ethylene gas that can make them rot faster. To prevent this, put the baking soda in the refrigerator and you will be more fresh vegetables and durable.

Little things have a big impact
Lots of little things that can greatly affect your food resilience. For example, add a few grains of rice in a jar of sugar to prevent clumping. Or give a little butter on the corners so that the cheese does not dry out.

re wrap
Although the food is in a tight pack does not guarantee the long-lasting food. Examples cheese. Remove the cheese from the wrapper and then re-using the plastic wrap to make it more durable. The same thing you can do to vegetables.

Do Not Let Business Travel Disrupt Your Fitness

You have your ticket, you are packed, and the airport van is picking you up for your next business trip. Leaving Sunday afternoon and returning Friday evening has become routine over the last couple of years. You ran your errands and spent time with the family. You managed a brief workout early Saturday morning so you could attend the kid’s soccer games and birthday parties. Business travel is difficult. Lately you are feeling your clothes tightening around your waste. It has not gotten to the point of buying new clothes, yet. Ask yourself if this sounds familiar. There are more and more business professionals challenged with stressful jobs compounded by stressful travel. Surely, this takes a toll on the family and personal life[1], but even more important it could be destroying your health. When your health is gone, your family and job is in jeopardy.

Health and fitness for traveling business professionals is a serious concern, “But it is also a source of a variety of stresses, often overlooked or denied by both organizations and travelers themselves. The World Bank, studying its own travelers, discovered that both their physical and mental health-care claims were significantly greater than those of nontravelers.“[2] The typical executive travels 3-5 days per week. They eat ninety-five percent of their meals in airports, restaurants, or fast food establishments. They eat late while entertaining clients. Most of them do not exercise on the road even though gyms are available in hotels. In addition, most traveling business professionals do not get the deep sleep they need. Any medical professional, or fitness expert, will tell you this lifestyle is a recipe for disaster.

There are several resources offering ways to eat right and workout while traveling.[3] Videos abound on exercises you can use while traveling.[4] Still with all this information available, the vast majority of business travelers fail to eat right and workout on the road. Why is this? The problem is more behavior than access to good food and workout facilities. The solution is more education about fitness, not more facilities, workouts, and supplements. People who understand “why” about anything tend to accept and change more than those who do not take the time to understand a subject. Think about this principal. Continuing education is designed to make you more proficient at your job. The more you know and experience the more valuable you become to your employer. Your self-worth and self-esteem increases. This is true when it comes to fitness. The difference is you are your own boss. Here lies the root cause of the problem. If fitness is not a priority in your life, you have too many irons in the fire, you are stretched thin, and now your travel time takes up twenty percent of your waking hours, then you will put fitness on the back burner. The next thing you know you are twenty-five pounds heavier, your body fat percent is nearing obesity, and you have little energy at the end of the workday. At this point, your doctor informs you that your blood pressure is elevating and recommends blood pressure medicine.

A CEO who has all the distractions mentioned earlier recognizes the problem, does not drop everything, and still attacks the specific problem. They would contract a professional, e.g. lawyer, CPA, or consultant to help them filter through all the information and establish a good plan to attack the problem. These professionals allow the CEO to attack the problem while dealing with all the distractions, and still achieve his/her goals. The traveling businessperson should have the same approach to solving their fitness problem. Their professional is a private personal trainer, or fitness consultant.

Private personal trainers have the ability to provide you the right amount of information you need at the time you need it without you spending large amounts of time researching nutrition or exercise routines. They have the ability to assess your current fitness level then design a nutritional and exercise program that works for you. In addition, they can continually assess you, and make changes that will allow you to progress. Good private personal trainers have the ability to council behavior as well as design programs. They hold their clients accountable the same way a CEO uses a consultant to help them maintain accountability for a strategy. In most cases, a private personal trainer is more expensive than a gym personal trainer, but offer services that are more customized and personal. They are normally much less expensive than business consultants. You should consider a private personal trainer as an investment not an expense, the same way a CEO considers a consultant as an investment. So if you are traveling how can a private personal trainer help? You sure are not going to pay them to travel with you. The good news is technology helps to solve this problem.

Healthy Foods To Burn Fat In Stomach

1. Organic eggs are one good source of protein. Research shows that chickens raised in a natural environment produces eggs that are better than those raised in captivity industry. In addition, organic eggs have a protein content with better quality than non-organic eggs. Protein can help to develop muscle tissue and burn fat.

2. Catch fish, most fish we eat today were raised in fish farms. This makes them much less nutritious. Wild caught fish contain more omega 3 fatty acids omega 6 and a bit of bad.Continue reading: Healthy Foods To Burn Fat In Stomach

Choosing The Right Pet Food For Your Pet

It is not simple to determine what is the best pet food for your canine companion. Which brand provides all of the necessary nutrients? Which brand will taste better to your dog? It is almost impossible to perform a dog food comparison without sufficient information.

You can search the Internet for reviews of dog food. Pet owners are usually more than happy to critique the food that they have purchased for their dog. Remember when you read the review that each person is entitled to his or her opinion.

The types of food you look up may depend on the results you want from the food. You can search for ‘wellness dog food’ or ‘less shedding dog food’. If you have never searched before, you will find out that there are more types of dog food out there than you can imagine.

Some dog food are dry and crunchy. Besides the nutritional aspects of the food, the crunchiness helps keep your dog’s jaws strong and their teeth clean. Some foods are canned and formulated for different types of dogs as the breed, size and activity levels all have an effect on the amount of calories a dog will burn daily. While you will find many dog foods that make you cringe at the smell, there are some that are actually made from people grade food… meaning you and your dog could both eat.

Lots of shops that carry pet food will permit your dog to try some of the costlier kinds so that he or she can indicate a preference. Nevertheless, you don’t want to keep changing meals all the time since that upsets a canine’s digestive tract. Dogs only digest a small number of foods comfortably over a short period of time. So after you’ve found a good product, you should allow your pet to keep eating it for 7-14 days.

If there is a change in a person’s dog that he likes or dislikes after a few weeks, he should decide whether to change its food or not. No matter the variety of pet food that is selected for the dog, a person should remember that the dog loves him and will always remain as his best friend.

Have you ever thought about using the internet to help you make your dog food decisions? Pet owners are always glad to share their experiences with others. It’s important to remember that opinions about pet food vary greatly. When performing a dog food comparison, consider your dog’s particular wellness needs. Does your dog require dry or wet food or a special wellness dog food? Do they have breed-specific needs? It may take two weeks for your dog to adjust to new food, so give it some time””you can always switch after a couple of weeks. No matter what, your dog will love you for all your hard work.

Important Facts About Quality Coffee

NYBOT or New York Board of Trade is holding the New York sugar cocoa and coffee exchange which is the world forum for quality coffee futures as well as option trading. Most people who are new with the exchange think that they are the consumers of all coffee delivered. The exchange of high quality coffee solely matches sellers and buyers.

Coffee farmers are regularly coming out of the shadow of anonymity to recognize their efforts in producing good quality coffee around the world. Good quality of coffee has about 800 percent flavor component and coffee consumers are still counting. A twelve ounce cup of coffee made from beans costing 10 dollars per pound can be compared to less than twelve ounce can of coke. Coffee farmers and coffee consumers equally enjoy increasing the value of the great coffee.

Coffee is made by burning the seed of a coffee tree, a big evergreen shrub that has glossy deep-green leaves. The tree is sheltered with wonderful white blossoms that emit the delightful jasmine fragrance. There are 70 different species of a coffee tree from dwarf shrubs up to 40 feet tall tree. Arabica or coffee Arabica as well as “Coffea conephora” also known as Robusta is produced around the world. The best coffees come from the Arabica varieties particularly those grown on a higher altitude. Robusta, which is used mostly for instant coffee has the higher caffeine content and more neutral in taste.

Cultivating Quality Coffee
It all begins with planting particularly bred seeds in nursery designed houses so as to provide the right amount of shade and sun. After six months, the seedling that is planted in the field that had been prepared with minerals and fertilizer are set in soil. The coffee plantlet is planted in rows, following the contour of this slope. Hence, these are then spaced in order to allow room for the growth and maintenance of the soil and trees as well as to make the harvesting of the coffee easier.

The trees should have regular attention throughout the year to become productive. This includes the removal of the weeds that compete for the nutrients in the soil and the regular application of the insecticides and fungicides to protect against diseases and pests.

The coffee trees take at least two years for the young plant to start producing coffee beans. When the harvest time comes, the work increases radically. The perfect process is to handpick only the ripe cherries one by one. This process of having these cherries harvested is usually done in the pulping machine. The seeds are the next ones to be put inside the tanks for the duration of two to three days during that time.

The fallen cherries must be sifted and raked up either mechanically or manually to remove the leaves, dirt and sticks. The cherries are then put in the large 15 gallon basket. The washing process separates these ripe cherries which are from older dry cherries which have started to rot. Once the cherries are washed, the coffee is spread out on a large concrete terrace to be dried in the sun between fifteen to twenty days.

Receiving a great mug of quality coffee is a mixture of numerous different reasons. These reasons may vary depending on whether equipment is clean, what equipment they use, the water and how high quality the coffee bean is.

A good thing to remember is to find high quality coffee beans for you. Those jars or cans of coffee you get in the supermarket are not all fresh. You can even get quality coffee grind or have it crushed with your own coffee which is, of course, the best freshness of coffee you can ever get.

The Raw Food Diet Philosophy

A raw food diet is simple. It consists of eating food in their natural state. The food is neither cooked nor adulterated in any way. By eating the bulk of your food in its natural state, you will enjoy a huge improvement in your health and vitality.

The Raw Food Philosophy

More than just a weight loss plan or a fitness diet, this diet is a philosophy based on a lifestyle choice. It demands awareness of the live nutritional value of unprocessed food and provides numerous health benefits. They are low in saturated fats and sodium and high in antioxidants and magnesium, and low in sodium. They are almost free of harmful trans-fats. A raw food diet will detoxify your system. It will lead to natural weight loss.

Raw Foodists

Switching to a raw food diet will be much easier if you are vegan, or at least vegetarian. Those who choose this diet are referred to as raw foodists. This diet is popular with those seeking to be disease-free and full of energy. There are no useless calories, hence no weight gain. The diet also optimizes the nutrition in your food because cooking often kills essential vitamins and minerals in food. By not eating animal flesh or animal byproducts, there are no steroids and hormones to absorb. In addition, the body will quickly begin to flush out toxins with this diet.

Since the diet consists of nuts, seeds, vegetables and fruits, sometimes it is necessary to take dietary supplements like protein shakes. However, supplements are not necessary if the diet has been precisely calculated for the various macro and micronutrients the body needs to be healthy and strong.

Variety is added to the diet by making food combinations, using food dehydrators, processors, and blenders. For instance, you can make crackers by blending various raw foods into dehydrator. Chopping or blending it can alter the texture and taste of food.

The general idea is that the higher the amount of uncooked food, the better the health results. It is not the same as a vegan diet because although no animal flesh or byproducts are eaten with that diet, most of the food is still cooked. In addition, this type of diet may, depending on the philosophy of the dieter, include animal products that are eaten in their raw state. Besides seeds, nuts, vegetables, and fruits, the diet may also have eggs, sashimi fish, carpaccio, and unpasteurized milk, cheese, and yogurt.

History of Coffee: Part IV – Commercialisation of Coffee

For many connoisseurs, the period from the mid-19th Century to the late 20th Century is the ‘Dark Age’ of coffee. During this era, coffee lost its Middle-Eastern mystical charm and became commercialised and, quite frankly, ordinary.

When coffee was first introduced into Britain during the 17th Century, it was a drink enjoyed by every social class. While the rich would enjoy coffee almost ceremonially in their social clubs, the poor saw coffee as an essential nutrient, a hot drink to replace a hot meal, or hunger suppressant. It was only a matter of time, with the advancement of technology, that large companies would form to take advantage of the coffee commodity.

Traditionally coffee was roasted in the home or in the coffeehouse. A practice imported from the Middle-East was to simply stir-fry green beans in an iron pan over a fire till brown. Some coffeehouses used a more sophisticated method of a cylindrical unit hung above a fire with a handle to rotate the beans inside. Both these methods were only capable of roasting small batches of coffee, a couple of kilos or several pounds at most, which ensured that the coffee was always fresh.

However, with the onset of the industrial revolution and mechanisation, coffee roasting technology soon improved. Commercial coffee roasters were being invented which were capable of roasting much larger batches of coffee. It was now possible for the few to meet the coffee needs of the masses.

It was in the United States where coffee initially started to be commercialised. In 1865, John Arbuckle marketed the first commercially available packages of ground, roasted coffee. His brand, ‘Ariosa’, was sold over a far larger area then any other coffee roaster. Instead of being confined to a small area close to his roasting factory, Arbuckle was able to establish his coffee as a regional brand. Others soon followed suit and, by World War I, there were a number of regional roasters including companies such as Folgers, Hill Brothers, and Maxwell House. These companies offered customers consistent quality and convenient packaging for use in the home, but at a price: freshness. It could be several weeks, or even months, before the end product would reach the customer.

One approach to prolonging the freshness of roasted coffee was to glaze it with a glutinous or gelatinous matter. After the coffee beans had been roasted, a glaze would be poured over them, which would form a hard, protective barrier around the bean. Once such glaze patented by John Arbuckle in 1868, consisted of using: a quart of water, one ounce of Irish moss, half an ounce of isinglass, half an ounce of gelatine, one ounce of white sugar, and twenty-four eggs, per hundred pounds of coffee. Arbuckle experimented with many different glazes over the years, eventually settling on a sugar based glaze. In fact, Arbuckle became such a prolific user of sugar that he entered into the sugar business rather then give a profit to others for the huge quantities he required.

So why were customers willing to buy this coffee? Once ground, coffee quickly loses its flavour and therefore should be consumed as soon as possible (at the very latest within 48 hours). But this was the age of the brand, where consistency ruled king over quality. Local roasters would often produce excellent coffee, but they could also produce foul coffee, occasionally containing a number of adulterations. Customers wanted to trust what they were buying. They wanted their coffee to taste exactly the same, time and time again.

The first coffee brand to come to Britain was Kenco. In 1923, a co-operative of Kenyan Coffee farmers set up a coffee shop in Sloan Square (London), called the Kenyan Coffee Company, to distribute high quality coffee beans around Britain. Their shop proved very popular and their brand of coffee (renamed Kenco in 1962) soon spread throughout the UK.

Worse was to come to the brew known as coffee. As regional roasters grew into national roasters and then into international roasters, their pursuit of profit intensified. Traditionally coffee came from the ‘arabica’ variety of coffee bush. But in the 1850s, the French and Portuguese began to cultivate a different variety of coffee bush, known as ‘robusta’, on the west coast of Africa between Gabon and Angola. Robusta beans were (and still are) cheaper then arabica beans as they are easier to grow and have an inferior flavour. Coffee roasters looking to minimise their production costs started blending robusta beans with arabica beans in increasing quantities. They also used shorter roast times, to reduce weight loss stopping the coffee from fully developing its complex flavour.

However the lowest point for coffee comes with the introduction of instant coffee – a drink bearing little resemblance in taste to actual coffee. Although the first commercially produced instant coffee, called ‘Red E Coffee’, invented by George Constant Washington, an English chemist living in Guatemala, was marketed in 1909, it is Nestlé who are generally attributed with the invention of instant coffee. In 1930, Nestlé were approached by the Instituto do Café (Brazilian Coffee Institute) to help find a solution to their coffee surpluses. They believed that a new coffee product that was soluble in hot water, yet retained its flavour, would help stimulate World coffee sales. After seven years of research and frequent tasting, scientist Max Mortgenthaler finally achieved the desired results and, on 1st April 1938, Nescafé was launched, first in Switzerland and then later in Britain.

Some claim that it was the introduction of commercial television in 1956 that acted as a catalyst to the success of instant coffee in Britain. The commercial breaks were too short a time in which to brew a cup of tea, but time enough for an instant coffee. There is probably some truth to this claim as, by the 1960s, the majority of the tea industry started producing tea bags, an invention by Thomas Sullivan over half a century earlier (1904). Tea bags were seen as more convenient, simpler and quicker to use then traditional loose leaf tea and so could compete against instant coffee.

The coffee industry soon realised the association between commercial breaks and coffee drinking and started investing heavily in television advertising. Probably the most famous series of coffee advertisements were made for Nescafé Gold Blend. First aired in 1987, these advertisements focused on the sexual chemistry between a couple, played by Anthony Head and Sharon Maughan, acted out in a mini soap opera. The advertisements gripped the whole nation, featuring as frequently as Eastenders or Coronation Street as topics of conversation. This original series of advertisements ran for ten years, increasing sales of Gold Blend by 40% in the first five years (there were two further, less successful, sets of advertisements with different actors). Such was the profile of these advertisements, that they even featured as a news article on the ‘News at Ten’.

With the coffee industry focused on price rather then quality, it was little wonder that coffee sales became stagnant. Coffee drinking was now more about a caffeine fix rather then about savouring the taste, to be drunk in a break from work, rather then to be enjoyed over conversation or while reading the newspaper. Unsurprisingly the younger generations born in the 70s and 80s turned their back on bitter coffee, preferring sugary soft drinks such as Coca Cola and Pepsi for their caffeine kicks.